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Hy-Vee Leverages Symphony EYC’s Personalized Marketing Solutions to Reward Best Shoppers

Symphony EYC, a leading provider of software and services for insights-driven customer engagement, today announced that Hy-Vee, Inc., one of the largest privately owned U.S. supermarket chains, executed its first personalized direct mail campaign leveraging Symphony EYC’s Personalized Marketing solutions. Using advanced analytics and reporting capabilities, Hy-Vee’s customers will receive better targeted deals and more attractive promotions to enhance their shopping experience.

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Topco Partners with Symphony EYC to Provide Customer-Centric Insights and Reporting to Retail Members

Partnership provides Topco members and suppliers with better understanding of consumer shopping patterns and decision-making across the aggregate, helping drive business growth and gaining a sustainable competitive advantage.

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Symphony EYC Names Two New Americas Executives

Symphony EYC, announced two new appointments: Brian Gillis, general manager, Americas, and Adriano Araujo, general manager, Latin America. With deep domain expertise in customer-centric solutions, both Brian Gillis and Adriano Araujo will help grow the market for the new Symphony Cloud Retail solutions throughout the Americas.

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Albertsons Companies Selects Symphony EYC Customer-Centric Retailing and Integrated Assortment, Store and Shelf Optimization Solutions

Albertsons Companies to use Symphony EYC solutions enterprise-wide to transform merchandising and improve supplier collaboration for superior category growth; Symphony EYC to provide supplier insights and solutions based on the company’s customer and merchandising data to CPG suppliers

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