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Today’s shoppers are transforming retail by demanding convenience, value and choice, from engagement and product preferences through to how purchases are collected. Discover how retailers are using GOLD to optimize localization, assortment, availability and productivity, to deliver the best possible customer experience just when and where it’s needed. Because when it comes to customer satisfaction, every second counts.

In the news

Dollar General share how they use GOLD to drive demand forecasting from vendor to shelf. Read more >>

Symphony GOLD i2e Category Management Suite Synchronizes Workflow for Cross-Enterprise Collaboration. Read more >>

Heinen's turn to Symphony GOLD for inventory management and replenishment solutions.  Read more >>

GOLD Price Optimization to deliver omni-channel consistency and flexibility needed to apply pricing policies in a dynamic market. Read more >>

Kum & Go selects Symphony GOLD to optimize store space and improve customer experience. Read more >>

More News >>


Dollar General

On August 28, 2015 Dollar General presented its 2nd quarter earnings review. As part of that review, CEO Todd Vasos mentioned Symphony GOLD, Dollar General’s tiered implementation of the software and how it has impacted their business.

About Dollar General

Delivering value to shoppers for more than 70 years, Dollar General helps shoppers save time and money by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. Dollar General reported sales of $17.7 billion over the 12-month period ending in March, 2015, and operates more than 12,200 stores in 43 states.

Todd Vasos, CEO Dollar General

 "Our new supply chain solution provided by our vendor Symphony EYC is replacing our legacy system which has limited capabilities to support our growth. This technology platform represents a significant improvement with enhanced integration to allow for demand forecasting from vendor to shelf."

Todd Vasos, CEO, Dollar General

Listen to the audio clip from the update delivered August 28, 2015, as part of the Dollar General 2nd quarter earnings review.

Demand forecasting from vendor to shelf with Symphony GOLD

For Dollar General, product availability is key to driving customer satisfaction and improving sales performance. With Symphony GOLD, Dollar General benefits from accurate master data that supports synchronized store and warehouse demand-based replenishment, as well as improved allocation and merchandise management on a store by store basis. The result is a retail platform that allows demand forecasting from vendor to shelf, that is scalable to support growth and can be configured to support Dollar General’s operations as they evolve.


Symphony GOLD i2e

Symphony GOLD i2e Category Management Suite Synchronizes Workflow for Cross-Enterprise Collaboration

Web-based suite unifies category management processes, from defining strategy, to optimizing customer relevant assortments and modeling planograms for implementation at cluster and store level

Symphony GOLD, provider of the GOLD unified software platform for retail, today announced that, with the addition of GOLD Shelf, its web-based GOLD i2e Category Management suite delivers a full set of cross-enterprise workflows that unify the category management processes and encourage collaboration between headquarters and in-store teams. The fourth application in the i2e Category Management Suite, GOLD Shelf enables users to create virtual planograms that accurately represent retail shelf space and item assortments.

With GOLD Shelf users manage and optimize detailed retail planograms that maximize merchandise space allocations and efficiently execute demand-driven category and assortment layouts. Retailers and manufacturers can balance days of supply of items, ensure merchandising objectives are adhered to, and provide the necessary level of capacity to improve product availability and decrease out-of-stocks. GOLD Shelf also includes comprehensive fixture building, item maintenance, performance highlighting, 3D visualization and planogram versioning. It delivers real-time access to planograms optimized for employees’ individual devices – at head office, in store or on the road.

With the addition of GOLD Shelf to the GOLD i2e Category Management suite, category teams benefit from:

  • End-to-end category management process breaks down departmental silos and transforms category tasks into strategic retail operations that are executable in the store;
  • Integrated workflow and task management capabilities encourage collaboration between head office and store teams by instantly sharing decisions with all stakeholders on all devices;
  • Immediate visibility and communication any-time, any-where, via any-device;
  • Web-based system eliminates need to install or update software, decreasing the costs associated with managing business solutions.

“It’s not only collaboration between retailers and their vendors that is lacking, it’s also collaboration within the enterprise, especially around category management processes, that needs improvement,” said Nikki Baird, analyst, RSR Research. “The GOLD i2e Category Management Suite from Symphony GOLD is designed to help organizations break down internal silos and to develop truly collaborative workflows.”

“A next-generation, space-aware approach to category management, the GOLD i2e suite breaks down the barriers between both the category management process and the employees executing the tasks,” said Matt Robinson, product marketing director, Symphony GOLD. “An integrated workflow allows the space and category teams building assortments in the head office to collaborate with the in-store team implementing the planograms to ensure that product is merchandised in line with corporate objectives and that capacity is relevant to the demand from the customers who purchase them.“



Ohio grocery chain turns to Symphony GOLD for inventory management and replenishment solutions.

Heinen’s Fine Foods is a third-generation, family-owned grocery chain with 17 neighborhood stores serving communities throughout Northeast Ohio. Specializing in providing the highest quality foods, the company recently opened a new store in the Chicago area.


When Maryann Correnti came to Heinen’s as CFO, there was no integrated inventory management system. Correnti’s greatest frustration was her inability to give her executives up-to-date information on operations.

“For us it was very frustrating because we thought something was in the warehouse or had been ordered. We’d walk through the stores and see empty shelves,” said Correnti. “Consequently, one of my first strategic goals was to put in an inventory management system.”


As part of its inventory management strategy, Heinen’s selected Symphony GOLD to manage its end-to-end supply chain. The overall objective was to create “one single version of the truth” for all inventory management data by integrating more efficient functions throughout the supply chain.

Symphony GOLD offers a number of modules that can be implemented individually or as a complete solution. Over time, Heinen’s has implemented a significant portion of the of the GOLD platform, including:

  • Master Data Management
  • Merchandising and Pricing
  • Order Management
  • Inventory Management
  • WMS
  • Store Replenishment
  • Direct Store Delivery

Together, these modules have helped Heinen’s to ensure better accuracy and control over the assortment of DSD Products in all of its grocery stores. As best practices for their business processes, these solutions incorporate innovations around customer insight and analytics that easily transform customer demand into profitable decisions.

In addition to helping Heinen’s clean up its business processes, this initial GOLD implementation provided the grocery retailer with the technologies and tools needed to improve fill rate performance on both advertised items and everyday ones. With the ability to order more appropriately and keep shelves stocked, Heinen’s product availability significantly increased and so did customer satisfaction scores.

The final step in Heinen’s Symphony GOLD implementation was to improve replenishment functions. In order to extend these functions beyond initial merchandise, inventory management and warehouse management, Heinen’s added GOLD Demand Forecasting and GOLD Warehouse Replenishment Optimization. These new modules better support the forecasting and replenishment workload by optimizing inventory availability via replenishment strategies. And improve execution based on forecasted channel, customer and promotional demand.

Since rolling the new replenishment modules out to its first warehouse in October, Heinen’s has experienced significant on-hand inventory reduction based on an accurate forecast for holiday, as well as promotional demand and operational efficiency throughout their retail operations.


  • On-hand inventory reduction
  • Greater efficiency
  • Better product availability
  • Improved business processes
  • Faster planogram creation
  • Improved category optimization
  • Lower Inventory
  • Elimination of Over Stocks
  • Fewer Man Hours

See more customer successes >>


Symphony GOLD Announces Price Optimization

New merchandising application delivers speed, omni-channel consistency, and flexibility needed to apply pricing policies in a dynamic market

Symphony GOLD, the leading provider of software and services for retailers, wholesalers and manufacturers, today announced GOLD Price Optimization, a new software offering that helps retailers establish a pricing policy and then optimize SKU pricing across multiple channels. Designed to increase sales and profit by setting the most advantageous price at the perfect time, GOLD Price Optimization delivers the speed, omni-channel consistency, and flexibility needed to apply pricing policies in a dynamic market.

GOLD Price Optimization leverages customer information to provide key insights into micro and macro trends regarding consumer purchasing. A rules engine allows retailers to set individual pricing policies, which are then executed via optimization algorithms based on demand curve and elasticity models. Once retailers have defined their category goals on margin and sales volume, GOLD Price Optimization will propose the optimal price for each SKU while respecting the pre-defined rules. This intuitive pricing process allows retailers to adapt to rapidly changing markets with automatic price corrections. With GOLD Price Optimization, retailers can:

  • Streamline the pricing process with an intuitive user interface,
  • Improve coherence within the organization,
  • Predict the ideal price with scenario-based analysis,
  • Ensure consistency across channels,
  • Ensure pricing policies are implemented correctly across all channels.

“Retailers have always found it difficult to implement pricing policies fast enough to keep up with changing trends from consumers, suppliers and competitors,” said Donal Mac Daid, vice president supply chain, Symphony EYC GOLD Solutions. “With GOLD Price Optimization, Symphony EYC is providing a tool to help them set omni-channel pricing policies, increase sales and margin, reduce errors, costs and lead times while enhancing consistency and control.”

GOLD Price Optimization is available as a complement to the GOLD Price Management and Price Execution modules within GOLD Merchandise Management, or may be installed as a stand-alone module. GOLD Price Optimization data also can be combined with GOLD Assortment Management and Space Planning in order to align pricing more closely with customer demand.


Kum & Go selects Symphony GOLD to optimize store space and improve customer experience

Store and shelf management modules enable Midwestern convenience retailer to streamline daily tasks and merchandising process.

Symphony EYC, the leading provider of software and services for retailers, wholesalers and manufacturers, today announced that Midwestern convenience retailer Kum & Go has selected its GOLD Space Optimization software with centralized data management to simplify the merchandising process across its stores. With GOLD, Kum & Go will also streamline daily tasks such as importing of data and performing swap outs of deleted items and new product introductions.

The fifth-largest privately held and company-operated convenience store chain in the U.S., Kum & Go is an industry pioneer founded on providing exceptional service and delivering more than what customers expect. Established in 1959 and headquartered in West Des Moines, Iowa, family-owned Kum & Go has since grown to employ more than 4,700 associates across more than 430 stores and 11 states (Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming).

“Kum & Go is pleased to partner with Symphony EYC for its GOLD Space Optimization software, which is both sophisticated, yet easy to use. GOLD allows us to more efficiently manage and optimize our store space, to ultimately provide a better experience for our customers,” says Kristin Jarabek, Vice President of Merchandise Planning & Space, Kum & Go.

“GOLD was selected to enable this process because of our ability to provide a centralized platform that will house all planograms, floorplans and merchandising data,” said Matt Robinson, market development director, Symphony EYC GOLD Solutions. “Our solutions provide a platform to deliver more robust analytics that deliver better fact-based decisions and facilitate two-way communication with stores leading to more efficient and accurate retail execution.”

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