Customer Analytics and Offer Management that enables effective CRM Execution
Symphony EYC ENGAGE is a next generation analytics and loyalty campaign management platform that reduces campaign complexity, automates functions around campaign execution and increases the accuracy required to design and develop highly effective customer segmentation and targeting. Symphony EYC ENGAGE is the first in the industry to provide sophisticated segmentation analysis and effective execution tools into a standard software offering for the broader retail community.
The Symphony EYC ENGAGE platform provides a variety of powerful tools and user-friendly templates that allow the retailer to achieve significant sophistication in customer segmentation analytics while providing a graphically rich workflow environment for automating many of the functions of campaign and offer management. Combining customer segmentation analytics and automated offer management on a single platform dramatically reduces the guesswork and labor required to convert volumes of customer, product, and transaction data into actionable, targeted, and highly effective offers. The ENGAGE platform creates a dynamic customer centric operating environment for marketing organizations to establish a seamless transition from information gathering to insight application, dramatically reducing the time to benefit for most omni-channel CRM and Loyalty functions. ENGAGE also provides the ability to measure each unique campaign through various performance attributes.
The key to developing a loyal and profitable customer base is first understanding the unique attributes of each customer and following through with effective and efficient engagement – providing customers with relevant and systemic offers via specific communication media, but also taking the necessary steps to personalize those offers based on a high-definition view of what products, what pricing, what channels, and what services will be most effective in developing retail intimacy with that particular customer segment.
Symphony EYC ENGAGE is a proven customer segmentation analytics and loyalty management platform that:
- Gives retailers comprehensive visibility into each customer’s purchase history, preferences, demographics, and interests;
- Provides actionable insights for improving shopping frequency, basket size, and customer retention;
- Executes targeted and measurable multi-media campaigns to customers at home, in the store, at checkout, or on the go.
Through the integration of all available customer information – ENGAGE delivers a single vision of the truth and eliminates the potential for fragmented decisions or less than insightful customer offers. This unique understanding of the customer’s buying characteristics ensures comprehensive management of the relationship, creation of optimized customer segmentations, and identification of the most profitable customers for effective multi-media marketing campaigns.
Retailers leverage ENGAGE’s interactive site, customer, product, campaign, and geographic analytic tools in real-time to understand trends and customer tendencies. For example, with ENGAGE retailers have the ability to track individual customer segments, get a clear understanding of the contributions they make to both margin and overall revenue and manage them based on the analysis.
Targeted and Measurable Multi-Media Campaigns:
ENGAGE gives the retailer full control of the campaign management process. Fully integrated with the retailer’s point of sale, ENGAGE’s loyalty engine ensures fulfillment of all offers provided to the customer – and does so with a seamless and tightly-integrated software solution. If a customer is targeted for a discount on a specific purchase, the offer is loaded to the customer’s account so when the customer makes the purchase, the discount is automatically applied. And because ENGAGE tracks all of the customer’s activity at the transaction level, the campaign’s ultimate financial impact is easily calculated.